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— Drinks —
** Cocktail menu and wine selection are subject to change
— Aperitivo —
Every day, from 5:00pm to 7:30pm Joiea Sociale will host its APERETIVO with complementary Italian snacks, music and chatter of the Old Montreal community.
A cornerstone of the Joiea Sociale bar is the APERITIVO. The history of the APERITIVO will be celebrated and fostered. It is hard to pinpoint the exact origins of this Italian institution. It has been said that the aperitivo concept started in Torino in 1786 by the creator of the vermouth liqueur, Antonio Benedetto Carpano. It has also been reported that in the 1860s, Gaspare Campari moved to Milan, where he opened a cafe and served his home-brewed invention, the Campari liqueur. When mixed with soda and vermouth, this drink came to be known as the Americano.
However, it seems that the fundamental concept of aperitivo - a bitter drink paired with small amounts of snacks - did not take off until the 1920s in Milan, the capital of the aperitivo. Aperitivo originates from the Latin verb aperire which means ‘to open’; the idea being that the drink opens (or stimulates) your appetite. It may seem a bit odd to start your gastric juices flowing by indulging in a pre-dinner drink with snacks, but the Italians believe that the appetite comes when you eat.
Leave it to the Italians to romanticize even the way we long for food. Today, you can find an aperitivo throughout any major city or town in Italy, though it is mostly prevalent in the Northern and Central cities of Italy. Whetheryou’re in Milan, Torino, Florence, or Rome, you’re sure to find many locales, restaurants and hotels with aperitivi of every kind.